Here’s the idea – you really can’t convince anybody of something new unless you appeal to something they already believe. These days we do a lot of talking past each other, a lot of avoiding each other, a lot of decamping to our own corners where we can feel safe.
But we need to get out there, see the other side, be willing to have that awkward conversation. You might not convince me that you’re right, but you might make me interested, you might just get me thinking. So give me something… I’ll grant you that… and then let’s take it somewhere new.